Difference Between Media Alert And Press Release

Amount of information released.

Difference between media alert and press release. There are lots of debate online discussing about the difference between a press release and news release. In short a media alert offers basic information. But while a press release is a comprehensive story written in ap style a media alert is a synopsis of the facts. Others on the other hand recommend crashing the press release term out of the equation and just use news release.

A press release relies on the inverted pyramid format the same format as a well written news story. Main differences between a press release and a media alert purpose of the release. A media advisory or media alert invites the media to a company event such as a news conference grand. It gives the facts listed clearly without interpretation or introduction.

Send your media alert via email directly to reporters and producers who may be interested in your event. It should read like an article with quotes and facts to stimulate possible pick up by small papers and to generate print and broadcast reports at larger outlets. A press release often tells a story richer in detail. A press release has a different purpose than a media advisory.

While they still contain details they don t convey a narrative. Whereas a media advisory offers basic information a news release creates an image and story that journalists can use alone or use as background when writing a story. The first and most notable difference is the purpose of the release. A press release serves a different purpose.

Small publications such as weekly or daily newspapers as well as websites will sometimes publish a press release with little or no changes. For example if you want to. The media alert works well for events like fundraising events grand openings public workshops and conferences and other events. Press releases although press releases are also extremely important documents that are meant to be informative for media their formatting is much difference than the formatting for a media alert.

Media alerts and press releases differ in their function and consequently in how they re written and presented. A media alert is much lighter like an invitation. A press release may be up to two pages long although short one page releases seem to be the preference. The media alert is structured more like an invitation.

Differences between a media advisory and a press release purpose. While the fundamental pieces of a press release and a media alert are the same answers to the who what when where why questions the press release leaves room for lengthier quotes concepts and context. A press release reads like a news article. Some claim that they are the same and can be used interchangeably.