Digital Junk Food And Beverage Marketing On Facebook

We found that pages widely used social media marketing features that increase consumer interaction. Facebook users willingly spread marketing messages on behalf of food and beverage corporations with seemingly little incentive or reward required. Food and beverage marketing on facebook article pdf available in american journal of public health 104 12 e1 e9 october 2014 with 1 476 reads how we measure reads.

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Facebook does a great job on advertising junk food and though it is bad for health reasons it is great for the companies and marketers.

Digital junk food and beverage marketing on facebook. Baur and kathy chapman and simon chapman and t. 1 becky freeman simon chapman and lesley king are with the school of public health university of sydney new south wales australia. Junk food and drink marketing is prolific and seamlessly integrated within online social networks. Acknowledgments this study was funded by a competitive research grant from the australian national preventive health agency titled online food and beverage marking to children and adolescents 64fre2011.

We found that pages widely used social media marketing features that increase consumer interaction and engagement such as competitions based on user generated content interactive games and apps. Bridget kelly is with the school of health and society. Not only facebook but even other social media platforms such as instagram twitter and even snap chat have become popular with food ads. View homework help digital junk food and beverage marketing on facebook from acc 602 at loyola marymount university.

Food and beverage marketing on facebook author becky freeman and bridget kelly and louise a. Junk food and drink marketing is prolific and seamlessly integrated within online social networks. We coded content across 19 marketing categories. Food and beverage marketing on.

Food and beverage marketing on facebook affiliation becky freeman phd bridget kelly phd louise baur phd kathy chapman mnutrdiet simon chapman phd tim gill phd and lesley king mpsych becky freeman simon chapman and lesley king are with the school of public health university of sydney new south wales australia. Food and beverage marketing on facebook. We conducted a content analysis of the marketing techniques used by the 27 most popular food and beverage brand facebook pages in australia. Data were collected from the day each page launched mean 3 65 years of activity.

Freeman b 1 kelly b baur l chapman k chapman s gill t king l. We assessed the amount reach and nature of energy dense nutrient poor ednp food and beverage marketing on facebook. Research and practice digital junk. Gill and lesley king journal american journal of public health year 2014 volume 104 12.

Pdf Digital Junk Food And Beverage Marketing On Facebook