Dr Pepper Sexist Ad
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Stop the sexist it s not for women ad campaign.
Dr pepper sexist ad. Drinks and dumb gender based advertising gimmicks go hand in hand. However within the first five seconds of the ad the man explicitly addresses women and asks if she s enjoying the movie but answers no for her saying she would much rather enjoy rom coms. Trebilcock and 5 others to appeal to men dr pepper ten completely revamped their marketing strategy from diet dr pepper. There is the idea that if a man drinks dr.
Dr pepper s not for women ad campaign. October 11 2011 a new low calorie dr pepper is being advertised as a manly drink for men but all that machismo is also drawing charges of sexism. Continuing the men only theme there s a dr pepper ten facebook page ostensibly for men only which includes an app that dispenses man ments such as thou shalt not pucker up. The ad a play on the iconic depiction in the 1965 march of progress graphic claims that we have dr pepper to thank for our evolution to modern man.
Pepper goes sexist in macho new ad campaign by jamie feldmar oct. 10 2011 5 09 p m. Pepper 10 he can be invincible dodge lasers and even survive a jump off a cliff. Pepper ten a ten calorie beverage designed apparently to appeal to men.
In fact the new ad campaign makes it explicit. Kissy faces are never manly and thou shalt not make a man gagement album. Pepper 10 it s not for women yes this ad is grossly anti female but it also manages to cram in an awful lot of harmful male stereotypes as well. Pepper has launched a new ad campaign for its new diet soft drink dr.
Soft drink companies are getting in line with old spice and miller lite with products and advertisements geared specifically at men.